Empowering the communities we serve

In November 2022, our parent company, NRG Energy, organized its 15th annual positiveNRG Week, which is a time when we come together to positively impact our local communities. As the global hunger crisis continues to create far-reaching impacts on our local communities, our volunteer and giving efforts in 2022 were focused on strengthening food security for those in need. During positiveNRG Week, our Direct Energy Canada team volunteered at Edmonton Meals on Wheels and Calgary Meals on Wheels, helping with meal prep and packing. Find out why Meals on Wheels is an important cause to support in Alberta.

Nothing says Alberta spirit like a tailgate country concert bringing the community together. We had an amazing time this summer during our socially distant Pickup Truck Concert Series, spreading the energy of music at long-term care facilities in High River, Ponoka, and Brooks, Alberta, with the help of local musician Tim Hus and his band. It was heartwarming to watch both the residents and staff clap, dance, and sing along to the upbeat country music. For people who couldn't make it or just wanted to tune in to the live music, our team live-streamed the concerts on our Instagram page.

The Pickup Truck Concert Series was a huge success thanks to the long-term care facilities, the staff, Tim Hus and his team, and the residents. This year has been challenging for everyone, but we don't have to do it alone. Our bright orange truck will be back on the road soon, stay tuned to see when we will be in your community.

August has been filled with plenty of cold treats and warm smiles as we continue our journey across Alberta! From chuckwagon action in Lloydminster to arts and crafts in Bonnyville, we have been savouring every moment spent with our fellow Albertans. Thanks to everyone who stopped by to say hello and have some fun with us!

Here is some of the action from one of our favourite days at the CPCA finals in Lloydminster! From the pancake breakfast to the chuckwagon track, we had a great time celebrating with you and your families. We were also proud to have made our third donation to Big Brothers Big Sisters of Lloydminster in the past year, to help support the incredible mentorship programming they do for this community.  Check back soon to see more highlights from our summer celebrations!

This July, we hit the road with our Direct Energy treat truck to visit communities across Alberta. From Lethbridge to Grande Prairie, we have loved getting to know our fellow Albertans (and their pups) in every corner of the province… and we aren’t done yet! We have more great family events and celebrations planned in the coming months.

Check out one of the highlights of our summer so far–our Pups in the Park event in Grande Prairie, hosted in partnership with local rescue organization, Bandaged Paws! We can’t wait to share more event highlights with you from communities across the province!

In 2018, we had the privilege of traveling to community events across the province with our Direct Energy Treat Truck! We handed out thousands of tasty treats, gave away hundreds of prizes from local businesses and were proud to make donations to six different community non-profits that matter to you. Watch some of the highlights from our journey!